Brian Heater from techcrunch said that Of course COVID-19 was bound to be an unavoidable topic during the first-ever all-virtual CES. After all, the topic is at front of mind regardless of the topic these days. Close to a year into the pandemic, presenters still understandably feel obligated to address the always-present elephant in the room. Sometimes it was as simple as acknowledging the strangeness of moving from the Las Vegas Convention Center to a Microsoft-powered virtual venue. Other times it felt far more forced.
When it comes to the technology itself, there’s no doubt that the pandemic is going to have a profound effect on the industry for years to come, from health measures to remote work setups. Sometimes it’s a genuinely organic evolution aimed at adapting technology to an ever-changing world. In other cases, it can feel far more exploitative — like the consumer electronics equivalent to a beer commercial discussing “these uncertain times.”
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