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Joseph DeAcetis from forbes said that If you’d like to cover more ground in today’s fashion market, you must understand that consumer shopping behavior is evolving at a rapid pace. To be crystal clear, this change is challenging luxury brands to reinvent and remain relevant in the marketplace.
Since the last decade, influencer marketing has been the go-to marketing strategy for fashion brands. Moreover, with the proliferation and increasing dependence on smartphones and other smart devices, it was only a matter of time before brands leveraged this change to capture the attention of consumers and lead them to the point of purchase.
Allow me to be clear. There is no doubt in my mind that influencer marketing was very effective. In fact, Influencer marketing statistics reveal that 89 percent of marketers proudly boast that it is in fact influencer marketing that brought the highest return on investment in comparison to any other marketing strategy.
Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
