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asia.nikkei said that TOKYO — The livestreaming event hawking model trains was a hit. An employee at Japanese hobby shop chain Popondetta showed off a variety of items for the camera to delighted comments from viewers, and orders flowed in.
Early this month, Aeon Mall — a subsidiary of Aeon, Japan’s largest retailer — opened a livestreaming space for tenants at its Makuhari New City location near Tokyo.
This service, called Live Shopping, has garnered interest from consumers as the coronavirus pandemic keeps people away from malls. Aeon Mall is gradually rolling out Live Shopping at all of its 80 or so locations across Japan, the largest such initiative by a retailer here.
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