RESTAURANTS McDonald’s considers partial sale of drive-thru tech start-up Dynamic Yield
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cnbc said that McDonald’s said it is considering selling part of Dynamic Yield, the artificial intelligence company it acquired in 2019.
The purchase was McDonald’s biggest acquisition in 20 years, a step it took to modernize restaurants for the digital age.
The news comes as McDonald’s and its franchisees have been discussing technology fees McDonald’s says are outstanding.
The purchase was McDonald’s biggest acquisition in 20 years, a step it took to modernize restaurants for the digital age. Dynamic Yield specializes in personalization and decision logic technology. The technology allows menus at McDonald’s drive-thrus to change based on different factors including weather, current traffic and more. The deal was valued at more than $300 million.
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