The Future of Marketing: Insight From 5 Tech CMOs
Sourav Ganguly Likely To Be Discharged Today: Report
January 31, 2021
San Francisco businesses teeter on the brink after a year of lockdowns, fires and other hurdles
January 31, 2021
Kimberly A. Whitler from forbes said that Marc Benioff, who has fought anti-LGBTQ laws in Georgia and North Carolina, was once again ahead of his time by standing up for equal rights. Today, research has shown that a majority of consumers will boycott a brand because of its position on a social or political issue, and it is no longer acceptable for brands to sit on the sidelines when it comes to the issues their customers care about. As Millennials and Gen Z, who care deeply about social and environmental issues, become a demographic with real purchasing power, marketers will need to guide their companies to determine the issues they care about and can be truly committed to. Brands increasingly wield influence — expect to see more and more of them using that power for the good of society and not just more profit. ”
