Megan Graham from cnbc said that Viant Technology, the latest ad tech company to go public, saw shares pop more than 90% after the company launched its initial public offering Wednesday.
Viant operates a demand-side advertising platform, or DSP, called Adelphic. It was priced at $25 per share, but opened at $44, and closed the day at $47.72. The company debuted on the Nasdaq under the symbol “DSP.”
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